With its hockey deal Rogers has locked in one of the few sure bets for advertisers seeking a mass audience that won’t bypass their messages. That’s a piece of media real estate that can only increase in value.
With its hockey deal Rogers has locked in one of the few sure bets for advertisers seeking a mass audience that won’t bypass their messages. That’s a piece of media real estate that can only increase in value.
A new, 12-year contract with the NHL will commit CBC to continuing heavy reliance on commercial sponsorship, a strategy which many of its fans see as disastrous in the long term.