Posts Tagged "CBC The National"

Commercial sponsorship and the news: can they be compatible on CBC?

Posted by on Aug 4, 2012 in Articles-Blog | Comments Off on Commercial sponsorship and the news: can they be compatible on CBC?

© 2012 by Wade Rowland In 2009 CBC television news, under prodding by the then-VP for English language programming Richard Stursberg, completely revamped its on-air appearance. The set for the flagship evening newscast The National went from a traditional desk and over-the-shoulder graphic arrangement to something borrowed from Star Trek: the Next Generation. What was intended to become a familiar stable of correspondents was selected and groomed to provide a more stylish and animated approach to their on-camera presentation. What had previously been an occasional use of faked throws from...

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