The field of communications and its practitioners are complicit in the construction and promotion of this new, potentially deeply anti-human economic frontier. While the technology and its applications may be bewilderingly new and awesomely potent, the moral obligations of workers and professionals are ultimately to be located in basic moral thought, and in particular, I would urge, in moral realism. The debate necessary to arrive at guiding ethical principles is only just beginning, but it has a profound body of consensus on which to build.