The CRTC has banned ads on CBC Radio 2 and ICI Musique. Could television be next?
Tag: television advertising
New research on the impact of national public broadcasters has the potential to inject a fresh theme into the ongoing discussions in this country around what to do about the struggling CBC/Radio-Canada.
As the CBC and its supporters search with growing urgency for solutions to the public broadcaster’s critical funding problems, an idea gaining some traction is that CBC television be dismantled, and spun off into a clutch of subscription-based cable specialty channels.
Market failures that justify public service broadcasting are still with us in the digital era.
With its hockey deal Rogers has locked in one of the few sure bets for advertisers seeking a mass audience that won’t bypass their messages. That’s a piece of media real estate that can only increase in value.