Posts Tagged "Hockey Night in Canada"

Why Rogers, and advertisers, love hockey

Posted by on Mar 11, 2014 in Articles-Blog | 0 comments

Rogers Media seems to be devouring CBC bite by bite. First it was the $5.2 billion deal for exclusive NHL hockey rights for the next decade. Then we discover that Rogers will be using the public broadcaster’s production facilities and distribution network for the next four years to get its new hockey product on the air. Now they’ve hired away George Strombolopolis to anchor the Rogers version of Hockey Night in Canada. It’s assumed that Rogers honchos knew what they were doing when they put up what seems an enormous amount of money for hockey, over such a long time-frame. An economic...

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What Does the NHL Deal Mean for the CBC?

Posted by on Nov 26, 2013 in Articles-Blog | Comments Off on What Does the NHL Deal Mean for the CBC?


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