Why Rogers, and advertisers, love hockey
Rogers Media seems to be devouring CBC bite by bite. First it was the $5.2 billion deal for exclusive NHL hockey rights for the next decade. Then we discover that Rogers will be using the public broadcaster’s production facilities and distribution network for the next four years to get its new hockey product on the air. Now they’ve hired away George Strombolopolis to anchor the Rogers version of Hockey Night in Canada. It’s assumed that Rogers honchos knew what they were doing when they put up what seems an enormous amount of money for hockey, over such a long time-frame. An economic...
Read MoreAbout Wade Rowland
Ranked among Canada’s leading literary journalists, Wade Davies Rowland has written more than a dozen books on subjects ranging from television journalism, organized crime, and international environmental law to his current concerns, which include communications technology, the philosophy of science, and technology and human values. Full author bio.