Posts Tagged "CBC and advertising"

The CBC is in Crisis: Canadians Deserve to Know Why by Wade Rowland

Posted by on May 5, 2013 in Articles-Blog | 0 comments

CBC VP Kirstine Stewart resigns: Debriefing, please. © 2013 by Wade Rowland What does Kirstine Stewart know about the future of the CBC that the rest of us don’t? Why does anyone leave a position as the most powerful and influential media executive in the country to —as tech columnist Jesse Brown describes her new job—sell ads for Twitter Canada? And why leave immediately, without prior notice? Stewart has spent seven years as a senior executive at the CBC, hired by the much-maligned Richard Stursberg to head up CBC television. She wound up replacing her boss as vice-president of...

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Book Launch of SAVING THE CBC by Wade Rowland at Furby House Books, Port Hope

Posted by on Apr 11, 2013 in Author Events | 0 comments

Reading and Author Event May 3, 2013 Time: 7:00pm Location: Furby House Books, 65 Walton Street, Port Hope, ON Wade Rowland, author of “Saving the CBC: Balancing Profit and Public Service” will be signing books and discussing how he came to write Saving the CBC. Refreshments will be served. For more information or to pre-order a book, contact Furby House Books at 905-885-7296 Asked to name the institutions that best define this country, most Canadians place our public broadcaster somewhere high on the list. But there is a very real danger that the CBC will not survive beyond the next two...

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Commercial sponsorship and the news: can they be compatible on CBC?

Posted by on Aug 4, 2012 in Articles-Blog | Comments Off on Commercial sponsorship and the news: can they be compatible on CBC?

© 2012 by Wade Rowland In 2009 CBC television news, under prodding by the then-VP for English language programming Richard Stursberg, completely revamped its on-air appearance. The set for the flagship evening newscast The National went from a traditional desk and over-the-shoulder graphic arrangement to something borrowed from Star Trek: the Next Generation. What was intended to become a familiar stable of correspondents was selected and groomed to provide a more stylish and animated approach to their on-camera presentation. What had previously been an occasional use of faked throws from...

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