Posts Tagged "Advertising"

Canadians Joined at The Hip, By CBC

Posted by on Aug 23, 2016 in Uncategorized | Comments Off on Canadians Joined at The Hip, By CBC

The CBC’s decision to air the Tragically Hip’s farewell concert Saturday was a stroke of public broadcasting genius. Better than almost any event one could imagine, it demonstrated the power of a national public broadcaster to bring a nation together to celebrate its shared values, to honour its prodigies, to connect. Preliminary ratings suggest that 11.7 million of us watched or listened to some or all of the three-hour concert in Kingston. That’s what’s known as “reach” in the industry. The show was available on CBC television, CBC Radio One, Radio 2, and Éspace Musique, as...

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A Modest Proposal: The Class Action Case Against Television

Posted by on Aug 13, 2011 in Uncategorized | 0 comments

by Wade Rowland First it was big tobacco. Now, some of the victors in those multi-billion dollar David-and-Goliath class-action suits have turned their guns on the fast food industry, charging that junk food is responsible for a public health disaster no less appalling than tobacco’s. They have snack food giants like Kraft and Frito Lay running scared, stoking up their PR machines. The basic defense being offered is very similar to the one put up by the tobacco industry, and it’s based on freedom of choice. It amounts to arguing that nobody holds a gun to your head to make you eat...

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