Saving the CBC: Balancing Profit and Public Service
Author: Wade Rowland
Publisher: Linda Leith Publishing
LLP Singles essay: Media & Communications
Trade paper ISBN 978-1-927535-11-0
Pub date: Spring, 2013 $14.95
PRE-ORDER NOW at AMAZON.CA or at AMAZON.COM
Do we want a public broadcaster? A trenchant analysis of the threat to our national broadcaster –and a solution for radical change
- After years of chronic underfunding, the Harper government leveled $115 million budget cut at the CBC in 2012. Now the CBC faces a new fiscal crisis—one that signals the end of public broadcasting as we know it in Canada.
- As “the mother corp” faces the potential loss of broadcast rights for Hockey Night in Canada, veteran broadcaster and media strategist Wade Rowland argues we have less than two years to find a way to save CBC/Radio-Canada: the cornerstone of Canadian culture and an institution many regard as the glue that holds the country together.
- It has become clear that if Canada is to retain a public broadcaster worthy of the name, the CBC will have to be radically reformed, and soon.
- Rowland draws on over thirty years experience in television production, network news management and media studies to present a plan to satisfy the country’s private broadcasting lobby and at the same time rejuvenate the CBC. Not since the Great Depression, says Rowland, has there been such an opportunity for public service broadcasting in Canada to become all that it can be on all media platforms–and rival the best in the world.
What they’re saying about Wade Rowland’s Saving the CBC:
John Doyle, Globe and Mail
Rick Salutin, author and Toronto Star columnist
Jeffrey Dvorkin, Director, Journalism Program, University of Toronto (Scarborough)
Ian Morrison, Spokesperson, Friends of Canadian Broadcasting
Kealy Wilkinson, Broadcast Consultant and Executive Director, Canadian Broadcast Museum Foundation
Listen to Wade Rowland being interviewed on CBC’s As It Happens on May 29, 2013 about the CRTC decision on the CBC Licence Renewal which allows advertising on CBC Radio One.